Consumerisation of IT benefitting start ups
Growing trend of treating business software as a product that can work on personal devices that employees bring to office
Consumerisation of IT, where enterprises are coping with changes brought on by end consumers and tech-savy employees, is benefitting IT start-ups that are ready for this transformation.
Thanks to mobility and cloud, large enterprises are trying to appeal to and make themselves visible to their end consumer. “Enterprise software is beginning to become cool. That’s the new mantra,” said Virender Aggrawal, CEO, Ramco Systems.